Challenge Philippines Triathlon launches new international race
Yellow Cab Pizza takes title sponsorship
AFTER a successful leg last February in Subic Bay and Bataan, Challenge Philippines is expanding its brand footprint with the announcement of a new race set on June 14 next year—Challenge CamSur.
The Challenge Philippines earlier this year showcased over 729 athletes from 38 countries. Triathletes from different walks of life, including two crown princes of Bahrain, competed in the inaugural race.
Twenty-five of the world’s fastest pro triathletes participated in the race competing for two million pesos, the largest prize purse in Asia. Among them are Australia’s Michael Murphy and other current world champions.
The race’s broadcast coverage reached over 82 counties worldwide showcasing Philippines as the most desired lifestyle and sports destination.
Challenge Family, owner of the global triathlon series of long and half distance races, is known worldwide for giving the most iconic and beautiful race locations. This is exemplified with the announcement of the new Challenge CamSur.
“We are honored to welcome Challenge CamSur as part of the Challenge Philippine’s Family of races. Camsur has a rich tradition and legacy in the sport of Philippine triathlons… With the passion and warmth always evident from the people of Camarines Sur supporting our athletes, it’s just amazing,” said David Voth, CEO of Leverage Sports Asia and chairman of Challenge Philippines Race.
“In celebration of a new Challenge race in CamSur and a new title sponsorship from Yellow Cab Pizza, plus it’s the 30th Anniversary of the birthplace of Challenge Family Triathlons in Roth, Germany, we will roll back Challenge Philippine’s race entry prices to US$190,” Voth said.
After registration, all athletes will get the chance to win a year-round season pass to select Challenge Family races including a coveted race kit to Challenge Roth in 2015. The promotion will run for a limited time only. Athletes may register and join through http://bit.ly/30YearsOfRoth.
“The 2014 Challenge Philippines race course in Bataan was proclaimed by many around the world as being the ‘World’s Toughest Course.’ Our goal for Challenge Camsur is to design and deliver one of the fastest courses in Asia,” Voth said.
“We in the province of CamSur are proud to be part of the Challenge Family Global Series and we are looking forward to host the CamSur Challenge triathlon next year as a banner event of Challenge Philippines,” CamSur Gov. Miguel Luis Villafuerte said. “Being the host of the first major international triathlon event sanctioned by the World Triathlon Corporation in the country in 2009, and this was for three consecutive years until 2011, our contribution to the growth of triathlon in the Philippines is substantive. This has established for us a solid international reputation in terms of hosting world-class triathlon events.”
Villafuerte pointed out that Camsur holds a unique draw when it comes to hosting such international sporting events.
“There is strong government support and we are able to offer a complete and integrated package… To add to all these is the enthusiasm and involvement of the local residents who go out as early as 4 a.m. and line the race routes to cheer for the competitors,” Villfuerte said.
Anna Stroh, event director of Challenge Philippines and Challenge CamSur said: “Giving our athletes an opportunity to compete at highest levels, in a well-organized, safe, and beautiful destinations, is our primary goal.”
Challenge Philippines Triathlon in Subic Bay and Bataan and Challenge CamSur will be held on Feb. 21 and June 14, respectively.
The new title sponsorship with Yellow Cab Co. for Challenge Philippines and Challenge Camsur, with an initial term of 3 years, will begin immediately. The famous pizza chain has been a long-time supporter of triathlon by supporting its own team, Team Yellow Cab, and many sport development programs, including its support of Challenge Philippines in 2014 as an official partner.
“We could not ask for a better partner. Yellow Cab is symbolic of quality, passion, and a positive lifestyle that makes it a perfect fit for the Challenge brand,” Voth said.
“Being part of the Challenge Family provides an ideal platform to continue our objectives established over a decade ago, but with a wider reach… I am very delighted to have Yellow Cab on board as a Title Sponsor of the Challenge Brand in Philippines. Having supported Triathlon since 2008, having Yellow Cab as part of the Family is a wonderful match”, Challenge Director Jumbo Tayag said.
“The Challenge Philippines Brand and Yellow Cab share a certain status in the market. Only a few can be a triathlete, but a lot of people are aspiring to be one. Similar to Yellow Cab, customers sees the brand as aspirational, a brand that you want to be associated with,” said Roy Quejada, chief operating officer of Yellow Cab Co.
For more details visit the Challenge Philippines website at http://challengephilippines.com.ph. Get social with the Challenge Philippines Family and get instant access to live coverage of all Challenge Family races on the go.